Business of Coaching Report Cover

It’s here. The data and insights you need to advance your coaching business.

Find out what other successful coaches do to support and build their businesses.

This first-of-its-kind report outlines coaching business development practices, perceptions, and challenges—to help you make smart decisions about your business.

Business of Coaching Interior Preview Pages

A look inside…

  • How coaches measure success

  • What profitability means and how it’s achieved

  • Niches served and the changes underway

  • Partnership models and how they pay off

  • Pricing structures and what’s shifting

  • How coaches make money

  • Recurring revenue sources and what’s included

  • Defining ROI and positioning value

  • Discounts and when they matter

  • Outsourcing

  • Top sources of business leads

  • Marketing and client acquisition strategies

  • Operational practices and technologies

  • Trends all coaches need to watch

  • Low- and no-cost ideas

Coaches know it’s not easy to run a small business. In fact, nearly 40% of small businesses fail by year 3.

U.S. Bureau of Labor Statistics (2024)

Smart choices are critical for entrepreneurial success.

That’s why we decided to study the coaching business.

We asked successful coaches around the globe about what data and information would be most helpful to them—and then we designed a comprehensive study to capture it. The results of that study are now available to you.

Ever wondered what other coach entrepreneurs do?

Don’t guess about what’s best for your business. Make smart choices based on data, and the direction and strategies of other successful coaches.

This report is designed for:

  • Seasoned coaches 

  • New coaches

  • Aspiring coaches

  • Educators

  • Coach-of-coaches

  • Gig workers

  • Universities and educational institutions

  • Human resources, talent, and L&D professionals

  • Technology and service providers to coaches

On the fence?

Download a sneak peek of the key findings.

Frequently Asked Questions

  • The study was created with direct input from coaches worldwide. We developed the questions based on the information coaches would find most helpful.

  • We partnered with Market Street Research (MSR), an independent and highly regarded woman-owned market research firm with over 40 years of experience, headquartered outside of Boston, Massachusetts (USA). MSR has worked with Fortune 500 companies, small to mid-sized and other established organizations, demonstrating the breadth and depth of their expertise across diverse business lines.

  • Information on coaching business strategies, niches, client acquisition, marketing, pricing and revenue models, quantifying value, operations, technology—and more.

  • Think of this coaching research as a resource to help inspire or influence how you invest in your business. Use it to make smarter, data-driven decisions about pricing, marketing, and growth.

  • Coaches, aspiring coaches, mentors, coaching instructors, and anyone supporting or servicing the coaching industry.

  • Many businesses can deduct 100% of business investment expenses like this. Check with your tax advisor.