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It’s here. The data and insights you need to advance your coaching business.
Do you self-identify more as a Coach or an Entrepreneur? We asked the question. This independent research found your answer says more about how you're building for scale and long-term sustainability than you'd expect.
Profitable coaches share specific habits and practices — deliberate choices many coaches may not think to make or question. If you can't clearly name or address what to change, you may be leaving profit on the table without knowing it.
This study explores how coaches spend time, money, energy and resources. Find out what's working — and what's not.
Find out what other successful coaches do to support and build their businesses.
This first-of-its-kind report outlines coaching business development practices, perceptions, and challenges—to help you make smart decisions about your business.
A look inside…
How coaches measure success
What profitability means and how it’s achieved
Niches served and the changes underway
Partnership models and how they pay off
Pricing structures and what’s shifting
How coaches make money
Recurring revenue sources and what’s included
Defining ROI and positioning value
Discounts and when they matter
Outsourcing
Top sources of business leads
Marketing and client acquisition strategies
Operational practices and technologies
Trends all coaches need to watch
Low- and no-cost ideas
Do you self-identify more as a Coach or an Entrepreneur? We asked the question. This independent research found your answer says more about how you're building for scale and long-term sustainability than you'd expect.
Profitable coaches share specific habits and practices — deliberate choices many coaches may not think to make or question. If you can't clearly name or address what to change, you may be leaving profit on the table without knowing it.
This study explores how coaches spend time, money, energy and resources. Find out what's working — and what's not.
Coaches know it’s not easy to run a small business. In fact, nearly 40% of small businesses fail by year 3.
U.S. Bureau of Labor Statistics (2024)
Smart choices are critical for entrepreneurial success.
That’s why we decided to study the coaching business.
We asked successful coaches around the globe about what data and information would be most helpful to them—and then we designed a comprehensive study to capture it. The results of that study are now available to you.
Ever wondered what other coach entrepreneurs do?
Don’t guess about what’s best for your business. Make smart choices based on data, and the direction and strategies of other successful coaches.
Do you self-identify more as a Coach or an Entrepreneur? We asked the question. This independent research found your answer says more about how you're building for scale and long-term sustainability than you'd expect.
Profitable coaches share specific habits and practices — deliberate choices many coaches may not think to make or question. If you can't clearly name or address what to change, you may be leaving profit on the table without knowing it.
This study explores how coaches spend time, money, energy and resources. Find out what's working — and what's not.
This report is designed for:
Seasoned coaches
New coaches
Aspiring coaches
Educators
Coach-of-coaches
Gig workers
Universities and educational institutions
Human resources, talent, and L&D professionals
Technology and service providers to coaches
Do you self-identify more as a Coach or an Entrepreneur? We asked the question. This independent research found your answer says more about how you're building for scale and long-term sustainability than you'd expect.
Profitable coaches share specific habits and practices — deliberate choices many coaches may not think to make or question. If you can't clearly name or address what to change, you may be leaving profit on the table without knowing it.
This study explores how coaches spend time, money, energy and resources. Find out what's working — and what's not.
On the fence?
Download a sneak peek of the key findings.
Frequently Asked Questions
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The study was created with direct input from coaches worldwide. We developed the questions based on the information coaches would find most helpful.
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We partnered with Market Street Research (MSR), an independent and highly regarded woman-owned market research firm with over 40 years of experience, headquartered outside of Boston, Massachusetts (USA). MSR has worked with Fortune 500 companies, small to mid-sized and other established organizations, demonstrating the breadth and depth of their expertise across diverse business lines.
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Information on coaching business strategies, niches, client acquisition, marketing, pricing and revenue models, quantifying value, operations, technology—and more.
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Think of this coaching research as a resource to help inspire or influence how you invest in your business. Use it to make smarter, data-driven decisions about pricing, marketing, and growth.
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Coaches, aspiring coaches, mentors, coaching instructors, and anyone supporting or servicing the coaching industry.
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Many businesses can deduct 100% of business investment expenses like this. Check with your tax advisor.
Do you self-identify more as a Coach or an Entrepreneur? We asked the question. This independent research found your answer says more about how you're building for scale and long-term sustainability than you'd expect.
Profitable coaches share specific habits and practices — deliberate choices many coaches may not think to make or question. If you can't clearly name or address what to change, you may be leaving profit on the table without knowing it.
This study explores how coaches spend time, money, energy and resources. Find out what's working — and what's not.